Is it possible to leverage on digital content production and distribute stories in different formats, on several platforms?
To promote Brazilian culture and Rio de Janeiro as the next Olympic destination, the Brazilian government set up Casa Brasil at Somerset House during London 2012. Three exhibitions were organized: about Brazil today; about contemporary Brazilian art and design; and about Rio 2016.
We recorded 14 interviews with artists in their studio, in Rio de Janeiro and São Paulo, in audio and video, that ended up on a free audio guide and as promotional videos. We traveled to London a week before the start of London 2012 to shoot a making-of. I produced the audio guide content for the three exhibitions, in Portuguese and English. Devices were made available on site.
My role: producer, director