How can we change how audio guides are perceived by the public and prospective clients?
For Anselm Kiefer’s Monumenta show at the Grand Palais in Paris, I produced a one hour audio guide featuring the artist, the curator, a controversial art critic, extracts from poems by Paul Celan and Ingeborg Bachmann etc. And also an extra hour of “conversations” with specialists of German philosophy and German history, translators, etc. The take up rate was impressive for a contemporary art exhibition (it was free) and the feedback from visitors amazing.
Visitor: “I don’t want an audio guide, I came to see the artworks, I know about contemporary art.”
2 hours later: “Do you have this on CD? Can I take it home to listen again?”
audio sample (“Écrire sur les tableaux”)
My role: producer, creative director