#museusparaque ? #museumswhatfor ?

“Museums, what for?”, the one million dollar question!

This conference took place over two days at the Museu do Amanhã (Museum of Tomorrow) in Rio de Janeiro, in November 2016.

I’m not sure we really got an answer to this big question, but I had the honour to introduce the keynote speaker from Tate, Rob Baker.

Rob’s presentation about “The museum, brand and society” is really worth checking out. He has now moved on to MoMA in New York.

Other highlights:

MuseumNext, Geneva

@Musée Olympique in Lausanne - best museum driveway!
Musée Olympique in Lausanne – best museum driveway!

In April 2015 I traveled to Switzerland for MuseumNext in Geneva.

It was a great opportunity to catch up on new products, new experiences, new museums etc.
It was also very good to see many familiar faces, to catch up with old friends and former colleagues, and to put a face on some people I only knew via their publications or twitter handles.

MuseumHacks made a strong impression with the funniest presentation of the conference. It was actually more like stand-up comedy than anything and made other museum professionals look like dusty academics…

It’s quite interesting that what they’re selling doesn’t involve any technology: real flesh and blood museum guides!

Storytelling, as in: a good story, of course, but a good story well told.

Another good reminder from Nick Gray’s talk:

“Museums are competing with movie theatres, netflix, people have to be entertained before they can be educated.”

 

[look up other notes and pictures]

Musée d’Art et d’Histoire
IMG_2198_1280

Google class! Hum… Here am I, skeptical about Google Glass audio guides.
IMG_2272_cb_google_glass

And on this one I’m just jumping out of a trench during WWI! Indeed.
Impressive POV video, yet not very interactive.
IMG_2274_cb_VR_1280