SFMOMA is reopening… and with this reopening comes a whole new digital strategy!
https://www.sfmoma.org/press/release/new-sfmoma-announces-transformed-digital-strategy/
Very interesting! I can’t wait to try this IRL (or with the phone in my pocket…)
My highlights on the press release:
“the goal was to encourage visitors to look more intently at the art, and less at their screens, as they enjoyed audio while moving through the museum. The new SFMOMA app includes:
- Immersive, head-up, phone-in-pocket audio journeys through the museum featuring perspectives from unexpected guides such as comedians Martin Starr and Kumail Nanjiani, high-wire walker Philippe Petit, roller-derby player Suzy Hotrod and members of the San Francisco Giants organization.
- Creative Responses to Creativity, hundreds of 60– to 90-second audio reflections and responses to artworks in the galleries, by composers, comedians, artists and playwrights, among others.
- A new series of audio walks through San Francisco’s urban fabric, co-produced with the museum’s Architecture and Design department. The first of these begins inside SFMOMA’s new building with the exhibition, Model Behavior: Snohetta’s First Concepts for SFMOMA, and moves out into the South of Market (SoMA) neighborhood, with stops at nearby SPUR, the California Historical Society, alleyways, public art installations and other sites of historical and design interest.”