Can an audio guide give visitors value for money in a minimalist exhibition?
When Richard Serra decided to install “only” 5 massive steel plates in this huge exhibition space, the organizers were concerned about the reaction of the visitors.
I produced a very rich, multi-layered audio guide, commissioned original music and sound effects. Visitors stayed to listen to Serra and many other guest experts. Some even sat down during their visit, the guide thereby added demonstrable value to the visitor experience.
audio sample (“Ma – Zen Gardens”)
My role: producer, director, creative director