Richard Serra, Monumenta, Paris

2008_monumenta_serra

Can an audio guide give visitors value for money in a minimalist exhibition?

When Richard Serra decided to install “only” 5 massive steel plates in this huge exhibition space, the organizers were concerned about the reaction of the visitors.

I produced a very rich, multi-layered audio guide, commissioned original music and sound effects. Visitors stayed to listen to Serra and many other guest experts. Some even sat down during their visit, the guide thereby added demonstrable value to the visitor experience.

audio sample (“Ma – Zen Gardens”)

My role: producer, director, creative director

Anselm Kiefer, Monumenta, Paris

2007_monumenta_kiefer

How can we change how audio guides are perceived by the public and prospective clients?

For Anselm Kiefer’s Monumenta show at the Grand Palais in Paris, I produced a one hour audio guide featuring the artist, the curator, a controversial art critic, extracts from poems by Paul Celan and Ingeborg Bachmann etc. And also an extra hour of “conversations” with specialists of German philosophy and German history, translators, etc. The take up rate was impressive for a contemporary art exhibition (it was free) and the feedback from visitors amazing.

Visitor: “I don’t want an audio guide, I came to see the artworks, I know about contemporary art.”
2 hours later: “Do you have this on CD? Can I take it home to listen again?”

audio sample (“Écrire sur les tableaux”)

My role: producer, creative director