31st Bienal, Fundação Bienal de São Paulo

How can we share stories about contemporary art with a larger audience?

The São Paulo Bienal is one of the most popular exhibitions in South America.

I produced and directed interview-based audio guides in Portuguese and English, with a few tracks in Spanish. I made the suggestion to bring on a variety of voices: the 7 guest curators of this edition, some artists and staff from the Bienal Foundation including young educators. According to the Bienal team, it was the most creative audio guide they’ve ever had. Stats showed a strong increase in the number of listeners when compared with previous editions.

My Role: producer, director

Richard Serra, Monumenta, Paris

Can an audio guide give visitors value for money in a minimalist exhibition?

When Richard Serra decided to install “only” 5 massive steel plates in this huge exhibition space, the organizers were concerned about the reaction of the visitors.

I produced a very rich, multi-layered audio guide, commissioned original music and sound effects. Visitors stayed to listen to Serra and many other guest experts. Some even sat down during their visit, the guide thereby added demonstrable value to the visitor experience.

audio sample (“Ma – Zen Gardens”)

My role: producer, director, creative director